The Proper Twelve is a brand of Irish whiskey that was founded by the famous mixed martial artist Conor McGregor. The idea for the whiskey came to McGregor as a way to pay homage to his Irish roots and to create a product that embodied the spirit and pride of his homeland. The name “Proper Twelve” is a reference to the area where McGregor grew up in Dublin, Ireland, known as Crumlin, which is located in the Dublin 12 district. The whiskey was launched in 2018 and has quickly gained popularity among whiskey enthusiasts and fans of McGregor alike.
The creation of The Proper Twelve was a labor of love for McGregor, who was involved in every step of the process, from selecting the finest ingredients to designing the iconic bottle and label. The whiskey is distilled at the oldest licensed distillery in Ireland, where McGregor worked closely with master distiller David Elder to perfect the recipe and flavor profile of The Proper Twelve. The result is a smooth and balanced whiskey that captures the essence of Ireland and reflects McGregor’s dedication to creating a high-quality product that represents his heritage.
Key Takeaways
- The Proper Twelve was founded by Conor McGregor, a famous Irish mixed martial artist, in 2018.
- The whiskey is distilled in copper pot stills and aged in oak barrels for a smooth and balanced flavor.
- Tasting notes include hints of vanilla, honey, and toasted wood, with a smooth and creamy texture.
- The whiskey pairs well with traditional Irish dishes such as shepherd’s pie and Irish stew.
- The Proper Twelve has become a symbol of Irish pride and is celebrated for its connection to McGregor and Irish heritage.
The Distillation Process
The Proper Twelve is made using traditional Irish whiskey-making techniques that have been passed down through generations. The process begins with the selection of the finest barley, which is then malted and milled to create the mash. The mash is then mixed with pure Irish water and yeast to initiate the fermentation process, which converts the sugars into alcohol. Once the fermentation is complete, the liquid is distilled three times in copper pot stills, which helps to purify and concentrate the flavors of the whiskey.
After distillation, The Proper Twelve is aged in oak barrels, which impart rich and complex flavors to the whiskey as it matures. The barrels are carefully selected to ensure that they enhance the character of the whiskey, and they are often charred on the inside to add depth and smokiness to the final product. The aging process can take several years, during which time the whiskey develops its signature smoothness and depth of flavor. Once the whiskey has reached its peak maturity, it is carefully blended and bottled, ready to be enjoyed by whiskey lovers around the world.
Tasting Notes and Flavor Profile
The Proper Twelve is known for its smooth and approachable flavor profile, making it an ideal choice for both seasoned whiskey drinkers and those new to the spirit. On the nose, The Proper Twelve offers aromas of honey, vanilla, and toasted oak, with a hint of citrus and spice. The palate is rich and full-bodied, with flavors of caramel, toffee, and butterscotch, balanced by notes of dried fruit and a touch of smokiness from the oak barrels. The finish is long and satisfying, with a lingering warmth and a subtle sweetness that invites another sip.
The careful blending and aging process of The Proper Twelve result in a whiskey that is well-balanced and versatile, making it suitable for sipping neat or on the rocks, as well as for use in cocktails. The smoothness and depth of flavor make it an excellent choice for classic whiskey cocktails such as an Old Fashioned or a Whiskey Sour, where it can shine alongside other ingredients without overpowering them. Whether enjoyed on its own or mixed into a cocktail, The Proper Twelve offers a satisfying drinking experience that showcases the craftsmanship and attention to detail that goes into every bottle.
Pairing The Proper Twelve with Irish Cuisine
| Irish Dish | Proper Twelve Pairing |
|---|---|
| Irish Stew | Proper Twelve Whiskey |
| Boxty | Proper Twelve Cocktail |
| Colcannon | Proper Twelve on the rocks |
| Smoked Salmon | Proper Twelve neat |
The Proper Twelve is a natural pairing for traditional Irish cuisine, as its rich and complex flavors complement the hearty and robust flavors of dishes such as Irish stew, shepherd’s pie, and colcannon. The smoothness of the whiskey helps to balance out the savory and earthy flavors of these dishes, while its subtle sweetness enhances the overall dining experience. Additionally, The Proper Twelve can be enjoyed alongside a cheese platter featuring Irish cheeses such as Cashel Blue or Dubliner, where its caramel and butterscotch notes can complement the creamy textures and tangy flavors of the cheese.
For dessert, The Proper Twelve can be paired with classic Irish sweets such as bread pudding or apple crumble, where its hints of vanilla and spice can elevate the flavors of the dish. The whiskey’s smooth finish also makes it an excellent accompaniment to a post-dinner cheese course or a selection of dark chocolate truffles. Whether enjoyed with a hearty meal or as a digestif, The Proper Twelve adds an authentic touch of Irish hospitality to any dining experience.
The Proper Twelve: A Symbol of Irish Pride
The Proper Twelve has become a symbol of Irish pride and heritage, thanks to Conor McGregor’s dedication to creating a whiskey that embodies the spirit of his homeland. The name “Proper Twelve” itself is a nod to McGregor’s roots in Dublin 12, and the whiskey’s label features a Celtic cross and a lion, both powerful symbols in Irish culture. McGregor’s commitment to quality and authenticity has resonated with consumers around the world, who appreciate the craftsmanship and attention to detail that goes into every bottle of The Proper Twelve.
In addition to its cultural significance, The Proper Twelve has also become a symbol of philanthropy and giving back. McGregor has pledged to donate a portion of the proceeds from every bottle sold to local first responder organizations and charities in Ireland and around the world. This commitment to supporting those who serve their communities reflects McGregor’s desire to give back to his homeland and make a positive impact through his business ventures. As a result, The Proper Twelve has garnered a loyal following of fans who appreciate not only the whiskey itself but also its role in supporting important causes.
The Rise of The Proper Twelve in the Whiskey Market
Since its launch in 2018, The Proper Twelve has quickly risen to prominence in the whiskey market, thanks in part to Conor McGregor’s star power and loyal fan base. The whiskey has received numerous accolades and awards for its quality and craftsmanship, further solidifying its reputation as a top-tier Irish whiskey. Its smooth flavor profile and versatile nature have made it a favorite among both casual drinkers and connoisseurs alike, leading to strong sales and widespread distribution in markets around the world.
The rise of The Proper Twelve has also been fueled by its strong presence on social media and in popular culture. McGregor’s active promotion of the brand on his social media channels has helped to raise awareness and generate excitement among his millions of followers. Additionally, The Proper Twelve has been featured in movies, television shows, and sporting events, further increasing its visibility and appeal to a wide audience. As a result, The Proper Twelve has become one of the fastest-growing brands in the whiskey industry, with no signs of slowing down.
How to Enjoy The Proper Twelve: Cocktails and Serving Suggestions
There are many ways to enjoy The Proper Twelve, whether sipped neat, on the rocks, or mixed into cocktails. For those who prefer their whiskey straight, pouring a dram of The Proper Twelve into a nosing glass allows you to fully appreciate its aromas and flavors. Swirling the whiskey gently in the glass releases its complex bouquet, while taking small sips allows you to savor its smoothness and depth. Adding a few ice cubes can also enhance the drinking experience by slightly diluting the whiskey and bringing out different nuances in its flavor profile.
For those who enjoy cocktails, The Proper Twelve can be used in a variety of classic recipes as well as modern creations. A simple yet delicious way to enjoy it is by mixing it with ginger ale or cola for a refreshing highball that highlights its caramel and vanilla notes. For those who prefer more complex cocktails, The Proper Twelve can be used in an Irish Coffee or a Whiskey Smash for a sophisticated and flavorful drink. Experimenting with different mixers and garnishes can help you discover new ways to enjoy The Proper Twelve while showcasing its versatility and appeal.
In conclusion, The Proper Twelve is more than just a brand of Irish whiskey; it is a symbol of pride, craftsmanship, and generosity that reflects Conor McGregor’s dedication to his heritage and his desire to create a high-quality product that resonates with consumers around the world. Its smooth flavor profile, versatile nature, and strong presence in popular culture have contributed to its rapid rise in the whiskey market, making it a top choice for those seeking an authentic Irish drinking experience. Whether enjoyed on its own or mixed into cocktails, The Proper Twelve offers a taste of Ireland that is both timeless and contemporary, making it a beloved addition to any whiskey enthusiast’s collection.
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FAQs
What is Proper Twelve?
Proper Twelve is a brand of Irish whiskey founded by mixed martial arts fighter Conor McGregor.
Where is Proper Twelve whiskey made?
Proper Twelve whiskey is made in the Old Bushmills Distillery in County Antrim, Northern Ireland.
What sets Proper Twelve apart from other whiskeys?
Proper Twelve prides itself on its smooth and balanced blend of golden grain and single malt with hints of vanilla, honey, and toasted wood.
Is Proper Twelve available internationally?
Yes, Proper Twelve is available in various countries around the world, including the United States, Canada, Ireland, and the United Kingdom.
Does Conor McGregor still own Proper Twelve?
Yes, Conor McGregor is still the owner and face of Proper Twelve whiskey.
